DEEPLY ROOTED BLOG

Spreading Kindness in Our Community - #ROCitstheinsidethatcounts Campaign

Published May 16th, 2019 by Upstateadmin

URD is so beyond excited to spread self love, positivity, and kindness around our Rochester, NY community with our #ROCitstheinsidethatcounts mission.

From the beginning of our business conversations, we knew we wanted something more than just spreading beauty in people’s homes. Of course what we do and love is just that.  We passionately believe that beauty lies within each and every room of your home, so much so that it is one of our main points in our mission statement - "Beauty Inside Us All".  It is our goal to empahsize that while keeping the beauty of your home true to you.  One of the main reasons we started URD.


However, outside of the physical beauty of our business and what we aesthetically provide, we always wanted to take it a step further and make sure our clients understand that #ROCitstheinsidethatcounts.  Not only the inside of your home... but the inside of who you do business with, who you surround yourself with, and most importantly how you feel about yourself.  That was one of our tag lines from the very beginning and now we have found another way to bring it to light!


I was listening to Jenna Kutchers podcast not to long ago, and Ashley Reale was on there talking about her company and her mission too #shareloveeverywhere. Her mission started simply. “What if one act of kindness could change a life?" Now she has distributed over 21,000 notes globally to strangers to simply share encouragement. So simple. So kind. So freaking amazing! Her personal goal 5 years ago was just doubled when Reebok started a campaign putting 200,000 of her cards in their women’s sneakers in honor of international women’s day   Go check out Ashley’s company and support this amazing woman at www.shareloveeverywhere.com.


If any of you have been following Upstate Roots Design for some time, you know we are all about this positivity, encouragement, and light.  Right before I listened to the podcast, I was thinking of how to spread more kindness, love, and good vibes faster within our community. Without selling someone’s product or someone selling our services.  Sitting in my car that day, listening to Ashley...I had to pull over.  It was just what I needed!  I emailed her how inspired I was and how I wanted our company to #shareloveeverywhere locally in our community. She so graciously sent me 100 of her cards to start our new mission!!  


I sat down with Meg and told her about my vision.  Let me explain a little bit about Meg and I’s business relationship...


I am riding our URD train FULL speed ahead with blinders on...and Meg is the one that keeps us on the tracks (thank god!). If I were just driving...we would be derailed. My brain doesn’t stop. I’m up texting her at 2 am...Half are good ideas, half are just...well NOT!! After she could fully understand what I was saying behind my fast words and passionate thoughts...This is a crazy turn she SO wanted to make as it aligns to our brand and exactly what we stand for.



So here we are...setting forth on this new passion project.  A simple one...but a powerful one.  


If we can lighten one persons day...

Make someone smile...

Help someone push through their hardship...

Embrace their insecurities...

Take one step closer to understanding they are worth it...

They are not alone in their troubles...

Their dreams are not small...

They deserve more...

They are loved...

They are fierce just the way they are...


We have succeeded. Follow us along for the ride.  And if you ever receive one of our cards, share with us on social media and hashtag #itstheinsidethatcounts! We would love to see you with your card or hear about it!!!  And in the mean time, spread a little love wherever you go! #ROCitstheinsidethatcounts

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