Welcome to 978 N. Greece Rd. - URD Headquarters

Published December 13th, 2022 by Upstateadmin

We have been eager to share the story behind our recent purchase of what will soon be the official Upstate Roots Design Headquarters. We have high hopes and dreams for what this property will become one day and offer to our clients combined with the local community. If you have been following us thus far, we are so grateful to have you join URD for this exciting journey.  What many may not know, is that for us, this journey started almost an entire year ago. It just doesn't feel right to have you come on board without the insight into the WHY and HOW we obtained this historic property. 

Allow us start by telling you more about this AMAZING gem of home, located at 978 N Greece Road. This property is a cobblestone farmhouse built in 1832. It is one of the four surviving cobblestone properties located in Greece. The property is known as the William Covert-Pollok House, is listed on the national landmark site, and was the very first designated town landmark in 1998. The prior family that owned this property, Helen and Bill Pollok took great pride in the home and fought hard to preserve its beauty and bring awareness to its history. The roots of this property are deep and we are excited to continue to uncover the special stories behind these walls. 

THE WHY:  URD comes with a lot of baggage..literally tons of STUFF as you all know. We explored the idea of renting space, purchasing a warehouse, and many other crazy ideas we entertained for 2 years that quite simply never sat right. In October of 2021, we staged a beautiful historic home and it hit us. We knew then that we wanted a property with history, character, charm and one that we could bring to life while upholding & honoring all that stood before. We treasure all styles, and through the art of staging and design, we help clients see the beauty in mixing the old with new; and we just knew we wanted our business headquarters to do the same. After exploration, we were connected to the Covert-Pollock property and it was love at first sight. The funny thing is, Meagan grew up & Kristin now lives only miles from this property and we have driven by it hundreds of times. All the more reason this property felt special. We started to wonder how many other people felt the same way about this beautiful landmark that appeared to be vacant for many years. Maybe much like us, they always knew it was there but never truly understood its history. We hope to change that!


We were silly to think this may be an easy journey and per usual, we put our hearts far before the reality of the situation. What started as an exciting idea led down a path of tears, exhaustion, and often defeat. But, we stayed committed to our goal and we had some really great people working by our side to get us here.  978 N Greece Rd has always been a residential property, therefore our largest hurdle ahead was our goal to run it as a commercial property.  Throw in the fact that it is a national & local historic landmark, and our hopes to build on it in the future…you can imagine the mountain of approvals that were ahead of us.  There were a lot of highs & a lot of lows, but we stayed the course and continued to push our vision forward.  We gained not one, not two…BUT the three approvals we needed from the town of Greece and on October 30th, 2022 we became the proud owners of 978 N. Greece Rd.

What’s to come?!?!  This is SO hard to put into words.  A lot!  It’s the next chapter of our story.  Our story that went from an idea, to a conversation, to an LLC, building of a brand, to our first design project and our first vacant stage…Working out of our garages, getting a storage unit, partnering with a moving company, getting a second storage unit, moving out of our storage units and into a building…to now putting our roots in the ground at our first ever headquarters.  We have built this business from the ground up and through all of the ups and down that come with entrepreneurship, we are so dang proud of this brand!  It’s been quite the ride and an even sweeter one to have people like you interested & following our journey.  There is so much more to come both with the property itself & URD’s services.  

We thank you from the bottom of our heart for being here.

Kris & Meg

Spring 2021 One Room Challenge - Before & After

Published May 23rd, 2021 by Upstateadmin

***Edit September 1st 2022 - I am embarrassed to say I haven’t shared this before and after with you yet!! If you’ve been following long enough, I entered in the Spring 2021 @oneroomchallenge .  While I did not make the deadline to finish, I did finish a month or so after…and never shared the end result with you ????. It wasn’t until a design client we are currently working with asked me about it, that I thought it’s about time I took some pictures.  It’s hard to photograph this room as I am not a professional photographer and there is no natural light.  But, here it is!!!

This bathroom we had not touched since we moved in 11 years ago.  This is now the kids bathroom on our second floor and it desperately needed a makeover.

?? New Paint
??Vanity Makeover
??New Hardware
??New Lighting
??New Decor
??Painted, Stenciled Floors

All in all I am happy with the end result.  The painted, stenciled floors I personally would not recommend.  One, it was not easy to paint on the design.  Not sure if there was a magic trick I was missing but I found the process very frustrating.  In addition, the kids have already had a toy stuck under the door which scratched the paint right up among a few other things.

Hope ya'll enjoyed the transformation!!


5-23-2021 - We have finished week 3 of the #oneroomchallenge and I am a little behind :). Since I am filling my daddy’s boots, it would only make sense to not be on time for a project :). He is laughing at me from above! Thank goodness, I am not doing a massive room!!  So where am I at?  Well, the room is completely ready to get started.  Its all cleaned out and the walls are cleaned to get their first coat of paint on them.  I was going to paint Friday but then realized my spackle (to fill in the holes in my wall) was completely dried out.  That is getting delivered today so this week we should see some progress in the transformation.  I have received a bunch of happy mail and have about 90% of what I need to complete the room!

I was in FL with Meg & our girlfriend for a few days during week 2.  We were painting cabinets & having some fun so I did not get to update you on the overall look I am going for.  If you have followed URD for awhile, then you know my personal style is what I like to call Vintage Farmhouse.  I am naturally attracted to old items that have a lot of texture & stories to tell.  I LOVE to go thrifting and am attracted to unique pieces to be utilized as decor in my home.  My overall aesthetic is just that - vintage, rustic, neutral, wood, patina.  I love to mix old and new, different metals, woods etc.!  While I admire SO many styles, it is hard for me to implement new ones into my overwhelmingly rustic, vintage home.  That being said, when I have a space off the main path…I jump at the chance to be more bold, add in color & elements you may not see in the main areas of my home.  This bathroom is the perfect space for me to do just that!

When I start on a room transformation, I look for a piece as my muse.  Something I am drawn to that can be an overall visual to help me make design decisions on the rest of the space.  Typically it can be a piece of artwork, a rug…For this room, it was this shower curtain from redbubble.  I love the mix of colors - The green, teal, black with that pop of I am not even sure what to call it…if peach, mauve, and nude had a baby?!?!  Whatever it is, I am here for it!  I want to bring in organic elements like bamboo & greenery along with a mix of black and gold.

This room is small but sometimes I think small rooms are the best to go crazy in as it can feel to much when the room is larger.  I like to pack a punch in a small room.  Every room you go into should have a purpose & provide an experience when entered.  What are ya’ll feeling when you think of entering this room?!?! 

Do not forget to follow along at both the One Room Challenge Official website which shows you ALL the amazing projects & also Better Homes and Gardens - The official media partner of the One Room Challenge

Thanks for following along…I appreciate you!

~ Kris - Upstate RootsDesign


Spring 2021 One Room Challenge - Week 1 - Upstate Roots Design

Published May 8th, 2021 by Upstateadmin

It’s Week 1 of the One Room Challenge & your URD Gal (Meg is sitting this one out) has signed up to be a guest participant!  The #ORC is a community of creatives that are ready to inspire and get inspired to tackle & finish a space!  Bringing light, love, and design to all our clients spaces always leaves my personal projects (1) on the back burner (2) taking FOREVER to complete.  So I am shouting it out to y’all to hold myself accountable. 

For Reallll….There are SO many amazing people who put their creative heart into this process!  Be sure to follow here to see all the featured designers and guest participant projects!...

Also, a huge thank you to the One Room Challenge and Better Homes and Gardens for hosting this amazing event where we can all gain some serious inspiration!  There is so much talent in this world and you know over here at URD, we are ALL about encouraging you to own your magic and put it out into the world.  So if you are a featured designer, guest participant, watching from the sidelines to get ideas for a room in your home - We see your light, keep shining friends :)

The space I have chosen is...drum roll guest bath.  I wish I was entering when I transformed our sunroom last year (sigh) BUT...that project is done and I am onto the next and one that is far overdue.

THE SPACE:  Guest/kids Bathroom

We have two full baths and two 1/2 baths in our home.  This is not our master, rather our upstairs full bathroom that guests would use if they stayed over and the bathroom that belongs to my crazy kiddos yet is not used as they still use ours!  It must be that hard to look at that even my kids shy away from it!  It is literally the one room in the house that has not been touched in any way, shape, or form since we moved in 10 years ago.  Every.Other.Room.Has.Been.At.Least.Hugged.

So, while it would not be my pick to WOW on my first #ORC is a space that needs some serious love.

  • small
  • Windowless
  • No lighting besides an awful heater light in ceiling
  • Colorless - this is the color my whole house was painted when I moved in and it is the only room in my entire house that remains this color
  • The decor (or lack of) has been the same for 10 years including that creative, brown “live well, laugh often, love much” sign that I asked for on my wedding registry (why?!?!) 
  • Yellow wood vanity with zero hardware
  • Dingy old tile floors
  • Old brown mirror
  • Broken towel rack
  • Toothpaste on the vanity cabinets
  • Toothpaste on the floors
  • Toothpaste on the ceiling
  • You get the point…toothpaste everywhere (kids!)
Take a look for yourself...

As much as I would love to rip everything out and start new, we are on a budget.  So I will be doing most of the work myself...which brings me to...


If you are new here, I lost my dad 5 years ago to cancer at the age of 55.  If you’ve been here for know I am putting on my daddy’s boots for this one!  5 years ago I couldn’t hang a picture.  My dad would help me bring all my crazy design ideas to life.  I would dream them...and he would make them, paint them, hang name it.  Losing him has been one of the most gut wrenching, painful experiences of my life.  It has also been one of the most transformative.  It has showed me what I’m made of.  That I’m fierce.  I am strong.  That even in the darkest of moments, if you open your see so much light from others.  That while our experiences are just that - ours...we are never alone. That I sure can hang a picture, use a paint brush, learn how to use power tools, teach myself stuff I would have never dreamed of.  While I would give anything to have my partner in crime here doing these things for is not my reality.  Instead I believe he gifted me this path, this I will try my hardest to step into his boots and do ALL the things...This ones for you dad <3

And we’re off!  I will leave you with my vibe board…not to be confused with mood board - Thats coming at you next week!  This is the vibe, the feeling, the picture you bring your hair dresser to get the look you want…Ya got me?

Thanks for being here friends.  We appreciate you so much!!

Enjoying the Process & Redefining What Your Success Looks like

Published May 29th, 2019 by Upstateadmin

So, this topic has been weighing heavy on my heart lately.  I think anyone, with any type of goal, in any season of life can relate.  You have these goals & dreams, and you’re super excited.  You start putting the wheels in motion to get yourself there…AND just as give up on them or put them on the back burner because you’re not getting there fast enough.  Whatever your end goal is (be a better parent, a better spouse, lose 10 pounds, run a marathon, start a business, make a million dollars, start a blog, spend more time with your mama), the thing that holds us back the most is enjoying the process.  I truly feel, you are not going to be happy in success (whatever that looks like to you) if you can’t be happy on the road that gets you there.

We need to understand that we are just as successful on our way to the end goal as we are when we reach it.  Every step in that direction needs to be seen, heard and celebrated.  If you do not take the time to focus in on that now, you will NOT be fulfilled when you reach your end goal.  You will just be striving for the next goal and missing out on all the amazing moments that got you right where you are.

Meg & I recently networked with a very successful real estate broker in our area.  It was great conversation, and during our meeting he asked, “what does success look like for you”?  Meg and I sat there for a second, and then I started blurting the things you would assume make a business successful...things around money, go to business, best at our job etc.  Since that meeting, my crazy brain has been thinking...Of course we need to define success and dream crazy dreams.  We need to have huge goals.  That’s what keeps passion alive and keeps our entrepreneur spirit on fire.  But just as important is truly living in the process that is getting you there.    My answer should have been simple…Sitting here with you is success    Brought me back to our why and here are some of the things Meg and I are celebrating on our way to success. 

END GOAL:  We want to create beautiful lived in spaces that people love & can afford 

Success is the client that cried when she walked into her redesigned living room space.

Success is helping someone see that they can love what they have by simply moving their items around in their space through our “Refresh” package, if they are on a tight budget.

Success was our decision to invest in a website too showcase what we can do and have a place to build our portfolio so people can see our work.

END GOAL:  We want our brand to build and support community 

Success is when we have shared or promoted another small business to a client or on our social media pages.

Success is when we decided to start a community page on our website.

Success is our new campaign we kicked off - #itstheinsidethatcounts – all with a mission to spread self-love and kindness throughout our local community.

Success is when a fellow business shared not only what we do but that we have “lots of feel good posts” as that is something we strive for.

END GOAL:  We want staging to become as routine as home inspections (say what?!?!)

Success is the networking meeting we had with a local realtor to help them understand what we do, how we do it differently, and most importantly how we can help their business and clients.

Success was us making the decision to get certified in staging so we fully articulate all that we offer besides a fresh space

Success is the house that just sold in 1 week after being staged for our client.

Were there failures along with these small successes...absolutely.  But if we concentrated on just that, we would not be moving forward as a business.  And I firmly believe that is why so many startup businesses fail.  If you’re always thinking about the end goal, and not in the moment celebrating every single step forward in your process (big or small), we challenge you to rethink what success looks like to you.  You my friend are worthy of celebrating every step in your journey, along with every set back as it brings you right to where you should be.  The only true set back is you giving up on wanting something more for yourself…

“Everyone wants to live on top of the mountain, but all the happiness & growth occurs while you are climbing it” ~ Andy Rooney

Spreading Kindness in Our Community - #ROCitstheinsidethatcounts Campaign

Published May 16th, 2019 by Upstateadmin

URD is so beyond excited to spread self love, positivity, and kindness around our Rochester, NY community with our #ROCitstheinsidethatcounts mission.

From the beginning of our business conversations, we knew we wanted something more than just spreading beauty in people’s homes. Of course what we do and love is just that.  We passionately believe that beauty lies within each and every room of your home, so much so that it is one of our main points in our mission statement - "Beauty Inside Us All".  It is our goal to empahsize that while keeping the beauty of your home true to you.  One of the main reasons we started URD.

However, outside of the physical beauty of our business and what we aesthetically provide, we always wanted to take it a step further and make sure our clients understand that #ROCitstheinsidethatcounts.  Not only the inside of your home... but the inside of who you do business with, who you surround yourself with, and most importantly how you feel about yourself.  That was one of our tag lines from the very beginning and now we have found another way to bring it to light!

I was listening to Jenna Kutchers podcast not to long ago, and Ashley Reale was on there talking about her company and her mission too #shareloveeverywhere. Her mission started simply. “What if one act of kindness could change a life?" Now she has distributed over 21,000 notes globally to strangers to simply share encouragement. So simple. So kind. So freaking amazing! Her personal goal 5 years ago was just doubled when Reebok started a campaign putting 200,000 of her cards in their women’s sneakers in honor of international women’s day   Go check out Ashley’s company and support this amazing woman at

If any of you have been following Upstate Roots Design for some time, you know we are all about this positivity, encouragement, and light.  Right before I listened to the podcast, I was thinking of how to spread more kindness, love, and good vibes faster within our community. Without selling someone’s product or someone selling our services.  Sitting in my car that day, listening to Ashley...I had to pull over.  It was just what I needed!  I emailed her how inspired I was and how I wanted our company to #shareloveeverywhere locally in our community. She so graciously sent me 100 of her cards to start our new mission!!  

I sat down with Meg and told her about my vision.  Let me explain a little bit about Meg and I’s business relationship...

I am riding our URD train FULL speed ahead with blinders on...and Meg is the one that keeps us on the tracks (thank god!). If I were just driving...we would be derailed. My brain doesn’t stop. I’m up texting her at 2 am...Half are good ideas, half are just...well NOT!! After she could fully understand what I was saying behind my fast words and passionate thoughts...This is a crazy turn she SO wanted to make as it aligns to our brand and exactly what we stand for.

So here we are...setting forth on this new passion project.  A simple one...but a powerful one.  

If we can lighten one persons day...

Make someone smile...

Help someone push through their hardship...

Embrace their insecurities...

Take one step closer to understanding they are worth it...

They are not alone in their troubles...

Their dreams are not small...

They deserve more...

They are loved...

They are fierce just the way they are...

We have succeeded. Follow us along for the ride.  And if you ever receive one of our cards, share with us on social media and hashtag #itstheinsidethatcounts! We would love to see you with your card or hear about it!!!  And in the mean time, spread a little love wherever you go! #ROCitstheinsidethatcounts


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