HOME STAGING THAT TRANSFORMS & SELLS
STAGING SERVICES
When it comes to selling a home, first impressions matter — and that’s where we come in.
At URD, our staging process is more than just arranging furniture; it’s a strategic transformation. We assess each space from a buyer’s perspective, identifying the ideal layout, lighting, and accents that make a property irresistible.
Our goal is simple: to create an inviting, move-in-ready atmosphere that helps buyers see themselves living there. We focus on neutralizing spaces, maximizing flow, and enhancing each room’s unique potential.
➔ DID YOU KNOW?
We offer Pay at Close Staging — click to learn more!
With our proven approach, clients consistently see faster sales and higher offers, yielding an average ROI of 21x
Whether you’re selling an occupied home or a vacant property, our staging expertise makes a difference. Explore the URD touch and discover why staging isn’t just a service — it’s an investment in your sale.
Curious how we work?
Wondering about the details?
VACANT STAGING
An empty home can feel cold and uninspiring — let’s change that. As vacant staging experts, our experience is second to none. We don’t just stage homes — we provide data-backed results that prove the impact of staging. Our in-house data center tracks actual performance, allowing us to break down ROI by home type, location, and more.
Staging isn’t a cost — it’s an investment that pays off.
In fact, URD’s average ROI is 21x, making staging a clear choice for maximizing value and selling faster.
With a curated selection of high-quality furnishings and décor, we transform blank spaces into warm, inviting homes that spark an emotional connection for buyers. Our tailored designs highlight each property’s best features, helping buyers see themselves living there and inspiring top-dollar offers.
Investment: Starts at $2,400
Pricing varies based on location, square footage, and number of rooms staged.
✔ Want to see how our process works? Click here for a step-by-step breakdown!
OCCUPIED STAGING
Feeling overwhelmed at the thought of selling your home?
Our Occupied Staging Service is here to help!
Let us help you create a space that resonates with buyers and stands out in the market!
One of our team members will conduct a personalized in-home consultation (30-45 minutes), assessing your space with a buyer’s perspective. We’ll provide you with a detailed 10+ DIY staging report filled with expert insights to make your home shine.
This package is perfect for those ready to embrace the staging process, pack & move belongings around, and transform their home using their own items with guidance from the URD Team.
Investment: Starting at $350+
Pricing is based on location, square footage, and scope of recommendations.
✔ Want to see how our process works? Click here for a step-by-step breakdown!
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124
HOMES STAGED IN 2025
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119%
AVERAGE OVER LIST
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$54,530
AVERAGE OVER LIST PRICE
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$53+
MILLION IN STAGED PROPERTIES IN 2025
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21x
AVERAGE ROI
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4500
SQ FEET OF INVENTORY
Imagine your listing with the URD touch!
Want to see more?
WHAT CLIENTS ARE SAYING
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I’ve been working with Upstate Roots for years and recommend them to all my friends, for their staging and design needs. Their awesome staging and modern design has helped me sell a lot of my homes for well over asking price. They have awesome communication, they’re professional and exceed expectations every time. I look forward to continuing working together!
Vince T. - Investor
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I worked with Upstate Roots Design to stage apartments I was overseeing as a district manager. We could not have been happier with the outcome of the staging! The design and quality was beautiful. It was so nice to have the opportunity to tour prospects through our staged apartments so they could envision themselves living there! Both Kristin and Megan were awesome to work with. They were patient, reliable and true experts in their industry! Can't wait to work with them again.
Lucin C. - District Manager
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Amazing attention to detail! This team was instrumental in our recent home sale. The staging design was perfection and I highly recommend their services.
Debbie D. - Homeowner
OUR ACCREDITATIONS
Why we’re the most trusted Stagers in Upstate New York
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Staging Designed for Your Property
No two homes are the same, and neither is our approach to staging. We tailor every detail to highlight your properties best features, creating a space that speaks to buyers the moment they walk in. Our expertise ensures that your home stands out in the market.
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Your in Good Hands
We proudly partner with Rochester’s premier moving company, Sheridan Brothers. URD is fully insured and we employ W-2 professionals, bringing the expertise and care typically seen in larger operations. We ensure every move is handled with precision & integrity.
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Exceptional Customer Service
At the heart of our business is our commitment to exceptional customer service. We pride ourselves in clear, concise communication at every stage, keeping you informed as our experts craft a captivating staging experience
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Smooth Operational Flow
Our process is designed for seamless execution from start to finish. We handle every detail behind the scenes, ensuring streamlined communication and efficient coordination throughout your staging project. With our dedicated team’s expertise, every project unfolds smoothly and delivers remarkable results
An Irresistibly Staged Home is Within Reach
